Launched as a personal reflexion of my journey as a digital marketer I would love this blog to become a community for entrepreneurs, bloggers, newly graduates, and everybody interested in learning digital marketing.

If you are not afraid of learning something new (Or if you are, but you are brave enough to try it anyway), you love challenges or you are considering to start a career in digital marketing, you will feel at home here.

In this blog, I will share with you my experience studying a full immerse Digital Marketing Course at General Assembly Sydney and working as a digital marketer.

You will find useful digital marketing tips and resources.

We will discuss the most common online marketing mistakes and how to avoid them.

Prepare your brain for a monthly post about what I am learning in General Assembly, useful tutorial tools, and book reviews.

Let me know what your interests are, happy to help!

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Hi, I´m Irene and I am fascinated about online marketing.  I graduated from the Digital Marketing Immerse Course at General Assembly Sydney and I am actively looking for a new role.

I have created this blog to share my experience and knowledge with you.

How did I get here?

I have always enjoyed writing, so I graduated in Law and Journalism.

I do not know how it happened, but right after finishing my degree I started to work for a prestigious legal firm without really think what I wanted to do.

I was 25 years old, and I had a prestigious job, I was making good money and building a successful career. It sounds fantastic, but guess what… I wasn’t happy!

Working as an attorney wasn’t the right job for me, so why keep doing something that was making me feel anxious and sad?

Sometimes you need to step up for yourself, even when the rest of the world thinks that you are going mad. Just stop and think,  Is this what I really want?

It took me ten very difficult months to decide that I wanted to change my professional career.

And another five to realise that becoming a marketer was just the best fit for me.

And you know what?

Although quitting my profession as a lawyer was a tough decision, pursuing a marketing career has been one of the 3 best choices I have ever made.

The second best decision in my life was to pack my things and move to Australia with my partner.

Did I not mention that I am Spanish? Ups, Yes, I am an expat living in Sydney, the city I fell in love 4 years ago.

And you know what was the third most awesome decision I made? I Started Blogging!

When my partner and I began to travel around Australia, we discovered that there wasn’t much Spanish tips and guides to explore this country.

As we love writing, photography and online marketing, why not start a blog and help others to get to know this amazing country where we live?

We founded our Travel Blog www.tiempodexplorar.com (sorry, it’s written in Spanish), and we’ve been learning along the way how to write content, promote it and make some profits by blogging.

Currently, Tiempo de Explorar is the most relevant travel blog written in Spanish about AustraliaYes, we made it!

Now I would like to help you build your skills in online marketing.


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June 29th, 2018|0 Comments

This week I wanted to do a tutorial about How to start a Blog and What to Write About. An excellent way to start learning about digital marketing and blogging from the very beginning, from [...]

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