2018 SEO Strategy Tiempo de Explorar2018-09-25T02:54:27+00:00

Project Description

Tiempo de Explorar

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Portfolio Irene Jimenez Lazaro Tiempo de Explorar

Brief

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Tiempo de Explorar is a travel blog written in Spanish specialised in Australia and unknown destinations.

My partner and I founded the website in 2013 as a way to share our experience in Australia with family and friends.

In 2017 the blog audience increased, so we decided to take a step further, migrate the site from WordPress.com to WordPress.org and implement an SEO strategy to increase the website traffic.

Deliverables

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The main goal of the travel blog was to increase the monthly traffic to the website organically, so we used the following SEO tactics:

  • Site migration

  • Site architecture

  • Technical optimization

  • Keyword research

  • Content marketing planning and delivering

  • Link Building

  • Measure and track SEO Success.

Website Architecture
Keyword Research
On-Page SEO Optimization
Off-Page SEO
Analytics

Results

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  • The number of monthly users has increased by 167.08% from January to September 2018.

  • The number of first-time users has increased by 168.12% within eight months.

  • The sessions have increased from 4,780 in January 2018 to 12,603 in September 2018. 

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