Amigoss Preschool SEM and Email Campaign Project2018-09-10T03:58:13+00:00

Project Description

Amigoss Preschool SEM Project

This proposal is not a real project; it is a piece of work used for assessment during the Full Immerse Digital Marketing Course at General Assembly Sydney.

The strategy was planned for academic purposes.

The data and insight used in the project have been found from external sources.

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Amigoss Preschool SEM and email marketing campaign Portfolio


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Amigoss Preschool is an affordable long day care centre that offers quality early childhood education with a Spanish-English Bilingual approach.

According to the internal research made by the company, 29% of the families found Amigoss through Google. For this reason, the company want to invest in Search Engine Marketing (SEO and SEM).

20% of the waiting lists submitted are acquired by friends recommendations and word of mouth. This is why the centre has planned a referral campaign that will be executed through email marketing.

For this project, I developed the SEM and email marketing campaign.


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  • Business value proposition and audience segmentation.

  • KPIs and data to measure success. 

  • Integration of paid search, landing pages and email campaigns.

  • Google Ads keyword planning, campaign structure and ad copy

  • Google Ads budgeting, bidding strategy and calculation of expected results.

  • Email strategy, email design and drip campaign.

  • Landing page design with recommendation for A/B test

Search Engine Marketing (SEM)
Google Ads
Email Marketing
Landing Pages


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