Amigoss Preschool is an affordable long day care centre that offers quality early childhood education with a Spanish-English Bilingual approach.
According to the internal research made by the company, 29% of the families found Amigoss through Google. For this reason, the company want to invest in Search Engine Marketing (SEO and SEM).
20% of the waiting lists submitted are acquired by friends recommendations and word of mouth. This is why the centre has planned a referral campaign that will be executed through email marketing.
For this project, I developed the SEM and email marketing campaign.