Marlborough Food and Wine Festival is an annual event attracting international visitors to the Marlborough region for a week long celebration of the local gastronomy. The program includes over 50 events held throughout the region, and over 100 NZ businesses participate each year including wineries, restaurants, producers, lifestyle brands and organizations representing the tourism and hospitality industry.
Festival Date: 11 – 19 February 2019
We helped them promoting the event through the Festival’s overall marketing strategy including Social Media channels, Media Planning and Mobile.
This is a student project made using the Marlborough Food and Wine Festival as an example, but I wasn´t hired by the company to develop the social media strategy. The project was made as an assessment for the full immerse Digital Marketing Course at General Assembly Sydney.